AK Adib Kadir

Field notes on enterprise AI
and the engineering factory

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Tool briefs

AI tools, ranked for enterprise impact

New AI tools and models assessed through one lens: does this cut costs, change how work gets done, or advance the engineering factory at a large company.

  1. 01 tool-brief / product Articos and the synthetic user research bet AI user research in about 30 minutes with synthetic interviews and no recruitment. Fast and cheap, if you understand exactly what it cannot tell you.
  2. 02 tool-brief / marketing GeoFide and the rise of Generative Engine Optimization A platform for getting your content cited by AI search engines. GEO is becoming a real channel, and most enterprise marketing teams have no owner for it.